Leveraging Strengths – Deal Sector believes our customers deserve the very best in SEO and related marketing efforts. We bring top-tier SEO partners that recognize the uniqueness of your business and build a strategy that’s right for you!
Keyword Analysis – we’ll research the words people use to search for your business type. We’ll analyze them for relevance, popularity and competitiveness. The outcome will be a list of keywords to target now, soon, and later. Before long, you’ll be found for these words in search engine results!
Website activity – Web Starter clients receive monthly reports showing activity on your website. Information like visits, time spent on site, pages visited
Extra Web Performance Indicators – Optimizer clients get added metrics on activity on their social media pages, search engine ranking performance of their website, recent marketing activity, and much more
Professional Analysis – in addition to expanded report, Optimizer Clients get notes from their Marketing Manager on which activities were most effective that month, which were not, and which marketing activity they have in store for you next month
Dedicated Marketing Professional – your business may not be able to afford a full time marketer, but you get one here. Marketing Managers are experienced marketing professionals working on your business
Single contact point – Explain your business and goals – once. Each time you need to talk to us, just call your marketing manager’s number and continue where you left off.
Marketing activity planning – it’s a marketing manager’s job to work out which of your activity is working (and do more of it) and what is not (and either fix it, or do less of it).
Project Management – we don’t just make recommendations. We show you a marketing plan, get your approval, and then we get to work.
Profiles on Facebook, Twitter, Google Business Profile, Pinterest & more – if you don’t have these, we’ll set them up so we can start using them for your social media campaigns. If you already have these, we can work with them
Social followership optimization – ever wondered why some companies have lots of followers & fans? We’ll optimize your social profiles to increase your followers – more new customer opportunities
Social media monitoring – we’ll keep an eye on mentions of your business name on the web, and what people are commenting on your social media pages. If it’s really good, really bad, or a new customer lead, we bring it to your attention.
Reputation management – monitoring what’s being said about your business is only half the job. Your marketing manager can help you with managing a critical review, or other reputation issue that might pop up on our radar
Post coupons & promos to social media – building up & engaging followers for your social media pages means you have a more receptive audience to your marketing messages to. We’ll post links to your offer pages and promo messages to mix selling messages in with your status updates
Social contests & prizes – a really effective way to boost the numbers of people interacting with your social pages. We prefer to focus on local people and encourage engagement related to your business/product specifically (included with the Optimizer Leads and Optimizer Pro packages)
Claim & optimize profiles across the web – A consistently listed name, address and phone number across hundreds of these sites helps reinforce that the major search engines have the right information, which assists rankings
Google Local & Maps SEO – an active and complete “Google Business Profile” is a must for appearing in local Google searches. Writing and posting social updates, adding photos and sharing blogs all helps keep these current and optimized. This is an important step where all this content created as part of your Optimizer Package gets published for maximum marketing benefit
Blog and micro-blog copywriting – publishing regular articles to your website demonstrates your expertise to the world, but also helps your site’s authority and relevance for certain topics and terms when people are searching. You don’t have time to write articles every week? Don’t worry, the writing team can prepare them for your review & approval before publishing to your website
Claim & optimize presence on major search engines – increasingly Google and BING are presenting their own local results when users search for services in their local area. This means your Local listing is like an extra chance to appear in the results, so we need to ensure it’s well optimized
Review solicitation campaigns – getting your customers to leave you an online review can really boost your ranking online (not just your credibility). We can run campaigns to facilitate gathering reviews from your customers
SEO copywriting – When we create your new website, one of the most important things we do is write about your business and your services with Google searches in mind. Writing that reflects your business personality is important to us, and structuring it to also appear in search engine results is the perfect result
Linkbuilding campaigns – Other websites that link to your website are like votes of confidence and add to the overall authority that search engines give your domain. Equally important in the linkbuilding process is ensuring that our practices remain on the good side of Google’s frequent algorithm updates
SEO review – one of our SEO specialists can take a look at your website and make a series of structural recommendations for improving the ranking performance of your site.
Micro-budget PPC & Landing Pages – some paid advertising campaigns are included in Optimizer Leads and Optimizer Pro packages. We place ads through Google and BING’s advertising programs and direct traffic to your landing pages. We design your landing pages specifically to get someone to contact you NOW
Email newsletters – we’ll prepare beautiful and professional emails and newsletters to send to your customer list. Don’t have a customer email list? We can help you start to build one and ensure you’re fully compliant with anti-spam rules in the process
Online PR campaigns (where applicable) – if you’ve got a story that’s newsworthy, we can write it up as a press release and distribute it through a selection of public relations channels.
Expanded pay per click paid advertising campaigns – Optimizer Pro customers can often have more of their monthly budget assigned to paid ads (PPC) once their landing pages are setup and begin to deliver leads
Included Ads – All optimizer packages include some media each month. This means we buy ads for your business on ad networks like Google, Facebook, BING! and others. Most of the activity will be focused on driving organic traffic and followership to your web presence, however organic growth takes time. These small budget campaigns help “prime the pump” while rankings and followership grows so you can start generating results right away. The cost of those ads is included in your monthly package price.
We’re flexible – The numbers quoted are average and may depend on other work being prioritized in your marketing program that month. If you find this is working really well, you can choose to invest more directly in media spend by adding our managed PPC service and a media budget of your choosing.
Managed PPC – your package comes with some budget for paid search & display ads through ad networks like Google, BING and Meta. But if you want to go more aggressive with your ads, we can do all that management for you. A lot of providers charge 20-50% of your media budget, but we don’t think that’s fair. We’ll manage your budget (no matter what it is) for a flat rate.
